The 3 Best Free Email Marketing Tools and Services for Small Businesses

Email marketing remains one of the most effective digital marketing channels for small businesses. Studies show that email generates $42 for every $1 spent. But many small business owners hesitate to use email marketing because they assume it is expensive.

The good news is there are plenty of free email marketing platforms available. Free email marketing tools allow you to create, send and track email campaigns without spending a dime.

In this article, we will look at the 3 best free email marketing tools and services for small businesses.

Why Email Marketing is Important for Small Businesses

  • It helps build brand awareness and loyalty. You can regularly engage with customers and prospects.
  • It generates more ROI than social media. According to Campaign Monitor, email marketing has an ROI of $42 for every $1 spent.
  • It is highly targeted so you reach the right audience. Segment your lists based on customer traits.
  • It works for every type of business. All businesses need to communicate with customers via email.
  • It delivers useful information to subscribers. You can send newsletters, promotions, guides and more.

Top 3 Free Email Marketing Platforms

1. Mailchimp

Mailchimp ( is the world’s most popular email marketing service. Over 15 million businesses use Mailchimp for their marketing automation and email campaigns.

With Mailchimp’s forever free plan, you get:

  • Up to 2,000 subscribers
  • Unlimited emails and campaigns
  • Basic templates and drag & drop builder
  • Basic reports and analytics
  • Automations (like welcome emails)
  • Contact management
  • Mobile-optimized campaigns
  • Basic integrations

Mailchimp is extremely easy to use, even for beginners. The platform is intuitive with drag and drop and automation features. Advanced features like reports, analytics and list segmentation are included in the free plan.

The free plan limits you to 2,000 contacts. But that’s enough for most small businesses starting out. You can always upgrade as your list grows.

2. Sendinblue

Sendinblue ( is a popular email service provider used by over 300,000 businesses. It offers a capable free plan for your core email needs.

Here is what you get with Sendinblue’s free account:

  • 300 subscribers
  • Unlimited emails
  • Basic email editor
  • Pre-designed templates
  • Contact management
  • Basic reports and statistics
  • Marketing automation
  • SMTP relay and domain setup
  • Integrations (Shopify, WooCommerce)
  • Facebook ad management

The email editor is easy to use with merge tags, stock images and templates. You can create beautiful, responsive emails with no design experience.

Automation features help you send emails like welcome series, cart abandonment reminders, etc. easily. Contact management and integrations make list building easier.

For 300 subscribers, Sendinblue’s free plan is very capable. It provides all core email marketing features you’d need.

3. MailerLite

MailerLite ( an intuitive, easy-to-use email marketing platform. It has a generous free plan offering advanced features.

Here’s what you get:

  • 1,000 subscribers
  • Unlimited emails
  • Drag & drop builder
  • Custom templates
  • Signup forms
  • Basic automations
  • Contact management
  • Activity tracking
  • Detailed reports
  • Facebook ads integration

The drag & drop builder makes it easy to quickly create stylish, mobile-friendly emails. You can use ready templates or make custom HTML emails.

Even with 1,000 subscribers, you get automation features like welcome emails, follow up sequences, etc. Useful integrations with Facebook ads, landing pages, and more are also available.

For new users, MailerLite’s free plan provides a robust feature set. You can manage complex email campaigns and grow your subscriber list.

Key Features to Look for in Free Email Services

When choosing a free email marketing platform, look for these essential features:

  • List size – How many subscribers are allowed on the free plan?
  • Campaigns – Can you send unlimited emails or is there a limit?
  • Templates – Are there pre-designed email templates or custom HTML?
  • Drag & drop editor – Is there a visual editor to quickly build emails?
  • Automations – What automations like welcome emails are available?
  • Reports – Do you get open/click rates and subscriber analytics?
  • Integrations – What email list building and integration tools are offered?
  • Deliverability – Does the platform ensure good sender reputation and inboxing rates?

Get Started with Email Marketing Today

Email marketing delivers the highest ROI for small business digital marketing campaigns. Don’t miss out because of concerns over costs.

With these 3 excellent free email marketing platforms, you can start building your email list right away. The powerful features allow you to create targeted campaigns that drive results.

Try out Mailchimp, Sendinblue, and MailerLite to find the right free service for your business. Leverage the key benefits of email marketing to grow your small business today. Check-out latest stroies at our Realistic Blog.

About The Author


Shaz is a passionate digital marketer and educator in the ever-evolving realm of online marketing and SEO. With a robust YouTube channel boasting over 3,000 subscribers, Shaz is dedicated to sharing the latest technical insights and strategies to help others navigate the digital landscape. In addition to being a YouTube sensation, Shaz is an adept blogger and content writer, consistently producing high-quality pieces that resonate with readers. Through the combination of her digital platform and written content, Shaz selflessly empowers her audience with free, invaluable information to harness the power of the digital age.

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